Conduct Regular Surveys to Understand Patient Perspectives

Patient surveys are an excellent way to gauge the perceptions of patients, understand the features they prioritize and learn about barriers to participation. During a launch or re-launch, consider doing short quarterly online surveys to gauge how marketing efforts and new functions are working. Tabulate immediately and share survey results with the portal team and participating patients.

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  • Patient Satisfaction Survey - An example of a survey used by a clinic to understand their patients' experience using the clinic’s patient portal.

Have Providers and the Care Team Encourage Portal Use

The provider and care team are the most powerful voices for portal adoption with patients. For example, when a provider mentions that a test result or after-visit summary will be available on the portal, that provides a strong incentive for the patient to use the portal.

Portal Functionalities Brings Patients Back

To encourage patient engagement, implement the specific functionalities your populations want. While certain functionalities are almost universally popular (lab results, clinical messaging, appointment scheduling), each clinic is unique. Certain functionalities may be of special interest in your patients whereas others may not.

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Form a Patient Advisory Council for Real-Time Feedback

A patient advisory council is a group of patients who volunteer to provide regular feedback via a regular, very short survey. Such feedback is especially valuable during the busy implementation period.

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