Colorado Medicaid Modernization and Refreshed Look Initiative

Support the public launch and education campaign of a new look and name for the Colorado Medicaid program. Over the last several years, Medicaid has profoundly transformed, with a focus on creating value by improving members' health outcomes and spending health dollars effectively and efficiently. In May 2016, the Colorado Medicaid Modernization and Refreshed Look Initiative will introduce a consumer-friendly, person-centered name and logo to replace "Medicaid" that will better convey the value of the program to our members, prospective members and stakeholders across the state.