Design a Landing Page to Support Patients

The landing page on a clinic’s website is the platform from which patients open the door to their portal account. Make sure the link to the patient portal landing page is prominent on both the desktop and mobile version. The landing page welcomes potential new enrollees and provides assistance to enrolled users. Short how-to videos and frequently asked questions documents in multiple languages can be very effective.

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Use Short Clinic-Made Videos to Demonstrate Login Procedures

Embed short clinic-made videos on the landing page to show users how to log in, change passwords and access the portal through a smartphone or tablet. Short videos can be easy, fun to make, as well as provide real-time support to patients 24/7.

Consider Email or Telephone Support Options

Give patients another option if the real-time support on the landing page doesn’t resolve their issue. Carefully evaluate options include implementing a form that patients can use to send a message to support staff, providing a phone number for access to the clinic help desk or directing patients to a resource within the clinic for support.

Configure and Implement an Automated Password Reset Feature

Some portal systems offer functionality that allows patients to reset the password on their accounts on their own. Third party vendors may offer this functionality if it’s not part of a portal system. Automated password reset systems are available day or night and reduce the need for technical support staffing.

The information set forth in this Knowledge Center should not be construed as legal or medical advice, a legal or medical opinion on specific facts or representative of the views of the Colorado Health Foundation, its directors, affiliates, agents or representatives unless so stated. This Knowledge Center is not intended as a definitive statement on the subject matter referenced herein. Rather, it is intended to serve as general information for readers, providing practical information for health care organizations seeking to implement and maintain patient portals. By downloading, using or accessing information contained in this Knowledge Center, you agree to be bound by the Terms of Use set forth at together with all agreements or instruments referenced therein.